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Blog

November 14, 2016

Will GDPR transform business partners into partners in crime?

The average organisation now relies on a complex ecosystem of partners to conduct business as usual. From sending marketing emails and building customer profiles to monitoring websites and managing payroll, crucial tasks are now regularly outsourced to cut costs and realise efficiencies. This...

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November 04, 2016

GDPR will become law in the UK, what does this mean for you?

Ready or not, here it comes – on 25 May 2018, GDPR will be become law in the UK. The news was announced with a whisper, rather than a bang, via a casual comment made during a select committee meeting last week, but nonetheless it marks a significant shift in the data protection landscape that...

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October 31, 2016

Forget the fines, this is why GDPR matters

GDPR is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, the most significant threat carried by the Regulation has been largely overlooked – it’s potential to...

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October 14, 2016

Why GDPR can no longer be ignored

It’s been a busy few weeks in the world of personal data protection. Hot on the heels of the Yahoo breach revelation, two announcements from the Information Commissioner’s Office (ICO) have underscored the importance of robust data protection practices.

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October 06, 2016

How to take the pain out of personalisation

Personalisation has become the Jekyll and Hyde of customer engagement. One moment it’s vaunted as the future of marcomms, the next it’s dismissed as a fad. It’s both an effective means of connecting with your audience and a dirty word, associated with betraying customer trust. To cut through the...

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September 14, 2016

Will GDPR trigger a tidal wave of litigation?

The General Data Protection Act (GDPR) has a host of implications for UK businesses and the list continues to grow. If the latest reports are to be believed, then a particularly daunting ramification has just been revealed – lawsuits.

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August 18, 2016

Is your favourite cloud app GDPR-ready?

One story stood out amongst the deluge of GDPR-related articles and surveys published last month. According to a new report, 98% of cloud apps aren’t GDPR-ready.

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August 11, 2016

GDPR & HR: What all employers need to know

As organisations scramble to ensure their customer data is protected in line with GDPR rules they risk overlooking another key subject of the regulation – their employees

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August 11, 2016

Do you need a data protection officer (DPO)?

Data protection officers! Your country needs you! In fact, the UK needs 7,000 DPOs before 2018 if recent research is to be believed.

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August 11, 2016

Consumer trust: Just how valuable is it?

Earning consumer trust used to be simple for brands. They made promises about their products and services, delivered on these promises and established a connection with the buyer that they then nurtured into a relationship

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