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Blog

October 31, 2017

Power to the People

Before the web became ubiquitous, the relationship between you and your insurance company (for example) was one-to-one, so individuals could trust the organisation with their personal data, which was not easily copied or shared.

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October 06, 2016

How to take the pain out of personalisation

Personalisation has become the Jekyll and Hyde of customer engagement. One moment it’s vaunted as the future of marcomms, the next it’s dismissed as a fad. It’s both an effective means of connecting with your audience and a dirty word, associated with betraying customer trust. To cut through the...

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